The essentials to
a successful entrepreneurship
Building your business
Before you start your own business, you need to assess your values, passions and skills. You should also think about differentiating yourself from the competition.
Becoming an entrepreneur
Key elements for going from idea to achievement
A business plan should outline your competitive advantages, your commercial objectives, your marketing plan, etc.
Market research helps you assess the potential and feasibility of your business idea.
To manage their accounts efficiently, entrepreneurs should always keep their personal and business bank accounts separate.
Product information management, the key to success
Do you want to increase your online sales? Consider providing complete, accurate and appealing information about your products. Using Goaland.com, the PIM solution helps you effectively manage your data across different markets, platforms and channels.
Product Information Management (PIM) allows you to organize, centralize, distribute and enrich information about your items across various digital touchpoints. It helps you design personalized and consistent shopping experiences.
The benefits of PIM
- Speed up the time-to-market of your products
- Improve the quality of product data
- Increase customer loyalty and sales
To eliminate silos, you need to reinforce the feeling of belonging to the same entity.
Distribute identical content across several communication channels: social networks, Web, podcast, newsletter, etc.
Product reporting is an essential tool enabling entrepreneurs to optimise their sales strategies.
Infallible techniques for attracting and retaining customers
There are several strategies that can be used to convert your visitors into customers: natural referencing, paid referencing, emailing, social networking, content marketing and influencer marketing.
Offer a responsive customer service
Adapt your customer service by anticipating their requests.
Set up a loyalty programme
A loyalty programme builds customer loyalty.
Improve your customer experience
Set yourself apart from the competition and turn your customers into brand ambassadors.
Global opportunities to develop your business
To identify the most promising international markets, start by analysing your current market. Define your competitive edge and target complementary or competing markets. You also need to assess the growth potential of your target markets.
To do this, consider using economic, cultural, demographic and regulatory indicators. Another tip for developing your business internationally is to use tools such as the PESTEL model or the SWOT matrix.
Marketing and advertising
Strategies to get your business up and running
Storytelling conveys your message and captivates your audience. This art makes you a leader.
To boost your turnover, use inbound marketing, which is based on attracting, converting, satisfying and retaining customers.
The niche market meets a specific need. It should not be overloaded by the competition.